Built for Fire Protection Companies

Stop Losing Revenue
to Missed Opportunities

FireRouters gives your sales and service teams the tools to capture every lead, track every service due date, and build optimized field routes — so no business ever falls through the cracks again.

Get Started Free See How It Works
74% avg. revenue increase in year one
3× more leads captured per rep per day
40% fewer missed service renewals
Fire extinguisher sales rep using FireRouters in the field
🔥
New lead captured
Riverside Gym · Due June

Trusted by fire protection companies across the country

🔴 Summit Fire Protection 🔴 Guardian Safety Co. 🔴 ProFire Services 🔴 Apex Fire Systems 🔴 BlazeBusters Inc.
Business Outcomes

What FireRouters Does
for Your Bottom Line

Every feature is designed around one goal: putting more revenue in your pocket and more stops on your reps' routes.

📈
74%

Average Revenue Increase in Year One

Companies using FireRouters generate significantly more revenue by systematically re-engaging leads before their service due dates. Reps stop relying on memory and paper lists — the platform tells them exactly who to call and when.

🗺️

Build Optimized Sales Routes in Minutes

Filter your lead and account database by ZIP code, city, or service due month — then drag accounts onto a route. Your reps spend less time driving and more time closing. A rep who visits 12 stops instead of 8 closes more deals, period.

📍

Capture Leads Anywhere, Instantly

When a rep spots a new business, they hit "Add Lead" and the GPS autofills the address. In 30 seconds the business is categorized, tagged with a service due month, and queued for follow-up. No more paper, no more forgotten prospects.

🔔

Never Miss a Service Renewal Again

Annual inspection dates are tracked per customer. FireRouters surfaces accounts coming due 60 days early and adds them to upcoming routes automatically — turning renewals from a manual chore into an automated revenue stream.

💼

Turn One-Time Customers into Recurring Revenue

Service records, invoice history, and next service dates are linked to every account. Your reps can pull up a customer's full history at the door — building trust and making upsells natural, not pushy.

🏢

Manage Multiple Branches from One Dashboard

Branch managers and admins get full visibility into each location's performance — leads captured, routes completed, revenue generated, and team activity. Stop running your company from spreadsheets and text messages.

⚡

Get New Reps Producing in Days, Not Months

Reps open the app and see their assigned route for the day. Directions, customer history, invoice tools — everything is one tap away. New hires follow the same playbook from day one, dramatically compressing ramp time.

📊

Know Which Reps Are Driving Growth

Branch-level and company-wide analytics show leads captured, deals closed, routes completed, and commission earned — per rep. Reward your top performers and coach your bottom quartile with real data.

Lead Capture

Capture Any Business as a Lead in Under 30 Seconds

Your reps are driving past hundreds of potential customers every day. FireRouters makes capturing them effortless. GPS autofills the address, reps enter the business name and contact, pick a service due month, and move on. The lead is instantly in the system, categorized, and ready to be added to a future route.

  • ✓ GPS autofill — no manual address entry
  • ✓ Categorize by service due month
  • ✓ Assign to sales rep immediately
  • ✓ Works offline — syncs when connected
  • ✓ Leads feed directly into route builder
🔥 FireRouters
Add Lead
Business Name
Riverside Fitness Center
Address 📍 GPS
1420 Commerce Blvd, Atlanta GA
Contact
Mike Torres · (404) 555-0182
Service Due Month
🗓 June 2025
Quoted Price
$340.00
Save Lead →
Service technician inspecting fire extinguisher with tablet

"Every business we visit is logged. Every renewal is tracked. We haven't missed a service date since switching to FireRouters."

— Branch Manager, ProFire Services

Route Builder

Build a Full Day's Route in Under 5 Minutes

Filter your accounts and leads by city, ZIP code, or service due date. Select the stops you want, assign the route to a rep, pick a date, and save. The rep opens the app and sees their full day — names, addresses, history, and turn-by-turn directions — all in one place.

  • ✓ Filter by ZIP, city, or service due month
  • ✓ Mix accounts and leads on one route
  • ✓ Assign to any sales or service rep
  • ✓ Reps get turn-by-turn Google Maps directions
  • ✓ Track stops completed in real time
🔥 Route Manager
4 Active
Atlanta North — June
12 stops · John Smith · Jun 14
Active
1Riverside GymAcct
2Metro DentalAcct
3Oakridge PlazaLead
4West End MarketAcct
Buckhead Service — Jun 15
8 stops · Mike Wilson
Draft
Fire protection sales team planning routes
For the Whole Team

One Platform. Every Role.

FireRouters is built for the way fire protection companies actually work — with multiple roles, multiple branches, and reps in the field every day.

👑
Admin
Full company-wide visibility, user management, commission settings, and analytics across all branches.
🏢
Branch Manager
Build and assign routes, manage branch team members, track leads and service records for their location.
🤝
Sales Rep
Capture leads in the field, work assigned routes, log visits, create invoices, and track commissions.
🔧
Service Rep
Execute service routes, log inspections, create service invoices, and mark accounts serviced.
Analytics & Reporting

See Exactly What's Driving Revenue

No more guessing which reps, routes, or branches are performing. FireRouters gives admins and branch managers real-time visibility into the numbers that matter — and the ones you need to fix.

  • ✓ Branch-level revenue and lead analytics
  • ✓ Rep performance rankings
  • ✓ Lead funnel tracking (new → converted)
  • ✓ Service backlog and upcoming renewals
  • ✓ Commission tracking per rep
Branch Analytics · June 2025 vs. last month
$48,200
Revenue
↑ 22%
34
Leads Captured
↑ 18%
12
Routes Run
↑ 4
Monthly Revenue
Jan
Feb
Mar
Apr
May
Jun
RepLeadsRevenue
J. Smith14$19,400
M. Wilson11$15,200
T. Rivera9$13,600
How It Works

From Lead to Loyal Customer
in Four Steps

01

Capture Leads in the Field

Reps tap "Add Lead" while at any business. GPS autofills the address. They enter the contact and pick a service due month. Done in 30 seconds.

→
02

Build Targeted Routes

Managers filter leads and accounts by ZIP or due date, drag them onto a route, assign to a rep, and save. Reps see their route in the app immediately.

→
03

Execute & Invoice in the Field

Reps work their route with turn-by-turn directions. They service accounts, create invoices on the spot, and mark stops complete.

→
04

Track Results & Grow

Analytics show revenue, leads closed, and service renewals by rep and branch. Know what's working — and double down on it.

Sales rep closing a deal with a business owner
3×

More leads captured per rep per day when using FireRouters' GPS lead capture and route builder tools.

Full Feature List

Everything Your Team Needs, Built In

📍 Lead Management

  • GPS-powered lead capture
  • Lead status tracking (New → Contacted → Scheduled → Converted)
  • Service due month tagging
  • Quoted price and contact info storage
  • Lead-to-account conversion
  • Batch CSV import of existing leads

🗺️ Route Management

  • Route builder for admins & branch managers
  • Filter accounts and leads by ZIP, city, or due date
  • Sales and service route types
  • Assign routes to specific reps
  • Edit routes: add/remove stops anytime
  • Turn-by-turn Google Maps directions per stop
  • Stop completion tracking
  • Opportunities: auto-surface leads near route stops

🧾 Invoicing & Service

  • In-field invoice creation
  • Line items with quantity and pricing
  • Tax rate calculation
  • Payment method and status tracking
  • Service record history per account
  • Next service date tracking
  • Annual due date management

🏢 Team & Branch Management

  • Multi-branch workspace support
  • 4 role types: Admin, Branch Manager, Sales Rep, Service Rep
  • Admin creates and manages all accounts
  • Commission rate setting per rep
  • Team location tracking (GPS)
  • Branch-level analytics and reporting
  • Add/remove employees per branch

📊 Analytics & Reporting

  • Company-wide revenue dashboard
  • Branch-level analytics
  • Rep performance rankings
  • Lead funnel visualization
  • Service backlog tracking
  • Weekly revenue trends
  • Commission tracking

📱 Mobile-First Design

  • Progressive Web App (PWA) — install on any device
  • Optimized for iOS and Android
  • Offline capability for field use
  • Bottom tab bar navigation for reps
  • Hamburger menu for quick settings access
  • Fast FAB button to add leads anywhere
Field Operations

Your Reps Are More Productive on Day One

FireRouters eliminates the friction that slows field teams down — paper logs, forgotten addresses, no-shows at expired accounts, and manual invoicing. Reps open the app, follow their route, and close more business.

2.4×
more stops per day on optimized routes
60 days
advance notice before service renewals expire
30 sec
average time to capture a new lead in the field
Fire protection service van and technician in the field
Pricing

Simple, Transparent Pricing

One platform. All features included. Scales with your team.

Starter
$149/mo
Perfect for a single branch with a small field team.
  • ✓ Up to 5 users
  • ✓ 1 branch
  • ✓ All lead & route features
  • ✓ Invoicing & service records
  • ✓ Mobile PWA
Get Started
Most Popular
Growth
$299/mo
Built for growing companies with multiple reps and branches.
  • ✓ Up to 20 users
  • ✓ Up to 5 branches
  • ✓ Everything in Starter
  • ✓ Branch-level analytics
  • ✓ Commission tracking
  • ✓ Team location tracking
  • ✓ Priority support
Start Free Trial
Enterprise
Custom
For large companies with many branches and complex needs.
  • ✓ Unlimited users
  • ✓ Unlimited branches
  • ✓ Everything in Growth
  • ✓ Custom integrations
  • ✓ Dedicated onboarding
  • ✓ SLA support
Contact Sales

Ready to Grow Your
Fire Protection Business?

Join hundreds of fire extinguisher companies already using FireRouters to capture more leads, run better routes, and increase revenue.

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